The ONA Journal
- All Stories
- events
- profiles
- where ona goes
- gift guide
Introducing: The Sahel Strap
At ONA, we believe that photos can tell powerful stories that help make a difference in the world. Charity: water, a nonprofit organization that brings clean, safe drinking water to the millions of people living without it, uses inspiring images...
Photographer Profile: Jeremy Snell
The team at ONA loves to highlight emerging photographers and feature established photographers: it’s less about renown or experience and more about the feelings stirred by the images created. We’re constantly amazed by the incredible variety of photographers who use...
What's In Eric's Astoria and Bowery
Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how real-life ONA owners manage...
Where ONA Goes: Uganda with Alice Lee
Each ONA bag is named after a place that founder Tracy Foster has traveled, all the way from Camps Bay in South Africa (where she came up with the idea for ONA) to her favorite neighborhoods in New York, like...
What’s in Mike Colon's Brixton
Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how real-life ONA owners manage...
Photographer Profile: Zach Glassman
The team at ONA loves to highlight emerging photographers and feature established photographers: it’s less about renown or experience and more about the feelings stirred by the images created. We’re constantly amazed by the incredible variety of photographers who use...
Where ONA Goes: Peru with Jeff McAllister
Each ONA bag is named after a place that founder Tracy Foster has traveled, all the way from Camps Bay in South Africa (where she came up with the idea for ONA) to her favorite neighborhoods in New York, like...
Behind the Name: The Astoria x #ONAMeet
This past Saturday, we sponsored the #ONAMeet in Astoria with @InstagramNYC. It was a pleasure to connect with so many talented photographers in person and explore a new neighborhood in the city: what a wonderful way to spend the summer...
Travel Journal: Turkey
If you’re a regular follower of our blog, you know how much we love seeing the cool places where ONA bags go with our awesome customers. Our team also loves globetrotting with our own ONA bags: early this month, marketing manager Christine Amorose...
What’s in Dan Rubin's Brixton
Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how real-life ONA owners manage...
Where ONA Goes: Calgary with Chris Amat
Each ONA bag is named after a place that founder Tracy Foster has traveled, all the way from Camps Bay in South Africa (where she came up with the idea for ONA) to her favorite neighborhoods in New York, like...