Our Story
Serving a global community of photographers and storytellers since 2010.
ONA is a purveyor of fine bags and accessories. Designed for and inspired by creative professionals, each ONA product is handcrafted using premium materials. Founded in 2010 and based in New York City, we take great pride in crafting timeless designs that protect your essentials while complementing your style.
Our Materials
We use premium materials, such as full-grain leather, waxed canvas, and solid brass hardware. We source all of our materials with great care from some of the finest suppliers around the globe, from the United States to Italy.
Our Designs
Every ONA product is designed with the input and feedback of a global community of photographers and storytellers. Our designs are then handcrafted by a dedicated team that pays meticulous attention to every detail. We take great pride in crafting timeless designs that protect your creative essentials while complementing your style.
Our Name
In Swahili, the word ona (pronounced ō'na) means, “to feel,” “to believe,” and “to experience with the eyes.”
I love photography, so I carry my camera everywhere. On dreamy vacations. To Sunday brunch with friends, and family gatherings. But I loathed carrying a camera bag that was clunky and distracting. I even tried stuffing my camera into a stylish non-camera bag, wrapping it in scarves or t-shirts and hoping it wouldn’t come in contact with my other stuff. Inevitably, it did. And my camera ended up with the nicks and scratches to prove it.
In summer 2010, I launched ONA with a simple vision: to offer style-conscious photographers bags and accessories that complemented their life and style. Today, we are thrilled to offer a range of products that meet the needs of diverse creative professionals – from photographers, to designers, to entrepreneurs on the go. Thank you for visiting our site, and we hope you enjoy our products as much as we enjoy creating them.
- TRACY FOSTER, FOUNDER
