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What’s in Dan Rubin's Brixton
in my ona

What’s in Dan Rubin's Brixton

Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how real-life ONA owners manage to make the bags work for them (keep sharing your photos with us on social media!), so we decided to highlight how some of our favorite photographers make their bag work for them.

Dan Rubin + ONA Dark Truffle Brixton

We first met Dan Rubin when we co-sponsored 100 | 50 | 1: he was the co-creator and co-curator of the portrait photography exhibition. We were instantly enamored with Dan's clear passion for photography in all of its forms.  One of Instagram's earliest beta-testers and a speaker at the world's first mobile photography conference, 1197, his work was featured in iTunes upon Instagram's launch and he has become one of the most-followed, non-celebrity mobile photographers, with more than half a million followers on Instagram alone. After purchasing a Polaroid SX-70 in 2008, Dan was reintroduced to the love of photography and of cameras themselves, and now shoots using over 40 film and digital cameras, including 35mm, medium format, large format, and instant film. Now based in London, he travels the world for select commissions with an enviable array of cameras.

Dan Rubin + ONA Bags

"Photography helps me understand how I see the world; as a designer, it also helps me hold on to my sense of awe and wonder at everything I see, whether old, new, natural, man-made, static or in motion. While there are certain subjects I find myself continually drawn toward — architecture, the scale of nature, normally crowded spaces devoid of people — what I enjoy most about photography is that I never know what's going to catch my eye next."

Dan Rubin + ONA Dark Truffle Brixton

What's in Dan's Leather Brixton: 


  • Fujifilm Instax Mini 90 Neo Classic
  • Hasselblad 500 C/M / 80mm ƒ/2.8 with two A12 backs
  • iPhone 5s (considering how much I use this as a camera)
  • Leica M3 / 50mm ƒ/2 Summicron (collapsible)
  • Polaroid 180
  • Polaroid SX-70


  • Apple MacBook Air 13”
  • Passports (US/UK)
  • Mophie Powerstation Duo
  • Portable Wifi Dongle

Dan Rubin + ONA Dark Truffle Brixton Dan Rubin + ONA Dark Truffle Brixton Dan Rubin + ONA Dark Truffle Brixton Dan Rubin + ONA Bags Dan Rubin + ONA Bags Dan Rubin + ONA Dark Truffle Brixton Dan Rubin + ONA Bags Dan Rubin + ONA Dark Truffle Brixton



Note: all photos were kindly taken by Adrienne Pitts.

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