The ONA Journal
- All Stories
- events
- profiles
- where ona goes
- gift guide
Where ONA Goes: Pacific Coast with Eric Bowley
Each ONA bag is named after a place that founder Tracy Foster has traveled, all the way from Camps Bay in South Africa (where she came up with the idea for ONA) to her favorite neighborhoods in New York, like...
Travel Journal: Paris
If you’re a regular follower of our blog, you know how much we love seeing the cool places where ONA bags go with our awesome customers. Our team also loves globetrotting with our own ONA bags: just a few weeks ago, founder Tracy...
Photographer Profile: Joshua Anderson
The team at ONA loves to highlight emerging photographers and feature established photographers: it’s less about renown or experience and more about the feelings stirred by the images created. We’re constantly amazed by the incredible variety of photographers who use...
What's in Paola Franqui's North Sound
Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how real-life ONA owners manage...
Photographer Profile: James Seymour-Lock
The team at ONA loves to highlight emerging photographers and feature established photographers: it’s less about renown or experience and more about the feelings stirred by the images created. We’re constantly amazed by the incredible variety of photographers who use...
Where ONA Goes: Fashion Week with Driely Schwartz
Each ONA bag is named after a place that founder Tracy Foster has traveled, all the way from Camps Bay in South Africa (where she came up with the idea for ONA) to her favorite neighborhoods in New York, like...
Travel Journal: Cologne
If you’re a regular follower of our blog, you know how much we love seeing the cool places where ONA bags go with our awesome customers. Our team also loves globetrotting with our own ONA bags: founder Tracy Foster and sales manager Jillian...
Photographer Profile: Chris Bakley
The team at ONA loves to highlight emerging photographers and feature established photographers: it’s less about renown or experience and more about the feelings stirred by the images created. We’re constantly amazed by the incredible variety of photographers who use...
Announcing: Swarovski Optik Collaboration
We're thrilled to announce our latest collaboration: ONA teamed up with Swarovski Optik to create a custom carrying case for the brand-new CL Companion Africa range of binoculars. Handcrafted with our signature waxed canvas and full-grain leather, the exclusive ONA case is a sophisticated...
What's in Sarah Gerrity's Roma
Between product and lifestyle photo shoots, we have plenty of chances to experiment with how much gear can fit in each ONA and how to style each bag. But we’re always inspired and impressed by how real-life ONA owners manage...
Announcing: Prince Street Videos
Shooting product videos is one of our favorite aspects of new product launches. It’s an opportunity to feature some incredibly talented photographers while exploring new neighborhoods in New York City. For the Prince Street launch, we featured husband-and-wife photographers Bee and Rog...